Penalty! New kit manufacturer for Shonan Bellmare

The J.League Division Two side have completed a deal which will see its uniforms manufactured by Penalty, the Brazilian sporting goods company via its exclusive Japanese rights holder Win Sports Ltd. Penalty, which is keen to expand its worldwide presence, became the supplier of football boots to the FC Barcelona and Spain goalkeeper Víctor Valdés, a contract signed in 2011 and which has a further four years to run.

The Penalty Víctor Valdés S11 boot. In 2011 Penalty concluded a five year deal with the FC Barcelona goalkeeper to be the sole supplier of his football boots. (Courtesy of footballfashion.org)

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